S2E3 - Paul Cox on Sales, Service, and Staying Calm Under Pressure
TeamLogic IT’s Paul Cox shares how responsiveness, honesty, and uptime keep small businesses thriving.
Episode Notes
In this episode of 502 Entrepreneurs, host Carl Armijo sits down with Paul Cox, owner of TeamLogic IT Louisville, to uncover the realities of managed IT services for small and medium-sized businesses. Paul shares how responsiveness, calmness, and honesty can set a company apart in the tech industry—and why uptime matters more to business owners than anything else. Drawing from a career in national security, franchise ownership, and entrepreneurship, Paul dives into the importance of clear client communication, the hidden pitfalls of franchise agreements, and why introverts can be incredible salespeople. Whether you’re curious about managed IT, struggling with tech downtime, or looking to sharpen your business development game, this conversation delivers practical insights and memorable stories from a veteran entrepreneur who’s seen it all.
Music by PunchDeck Graphic Design by Cat Louis
Find Paul Cox at: https://www.teamlogicit.com/LouisvilleKY702
Find Carl Armijo at: https://carlarmijo.com https://louisvillerealestateimages.com https://louisvillecleaningpros.com/
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Paul Cox
President
Paul Adams Cox is the President of TeamLogic IT of Louisville, where he helps small businesses by quickly troubleshooting their IT so they can get back to running their businesses. Before opening his own business, Paul served as an enlisted infantryman in the U.S. Army and spent two decades in national security, emerging technology, and federal strategy. He’s conducted classified wargames for the Office of the Secretary of Defense, worked with multiple NASA satellite teams, provided analysis of transnational criminal threats with federal law enforcement, and supported the Secretary of Homeland Security from inside a 24x7 national operations center. Paul also spent his evenings for nearly a decade teaching graduate students at the Elliott School of International Affairs at George Washington University. He brings a rare mix of intelligence, calmness and humility under pressure, strategic vision, along with a deep respect for any person working in high-stakes environments. Today, he joins us to talk tech, risk, and the highs and lows of growing his own small business here in Louisville.
