The Insurance Artist: Rob Holtzmann on Being Real in Business
On this week’s episode of 502 Entrepreneurs, Carl Armijo sits down with Rob Holtzmann, the voice, heart, and hustle behind The Insurance Artist. What begins as a chat about insurance quickly blossoms into an inspiring conversation about authenticity, business ownership, community, and even marching bands.
From Government to Creativity in Insurance Rob shares his journey from working in local government to launching his own independent insurance agency. What sets him apart? A unique name and an even more unique approach. “I wanted people to smile when they heard ‘The Insurance Artist’,” Rob says. “It’s a pattern interrupter in a dry industry.”
Voiceovers and Being Genuine Rob reveals his side gig as a voiceover actor and audiobook narrator—a role that taught him the power of inflection and being genuine. “You don’t need a deep voice to connect. You just need to be real,” he shares.
Community Over Everything What really stands out is Rob’s commitment to community. From supporting Floyd Central High School’s band and soccer programs to leading AllPro Dads at local schools, Rob walks the walk of giving back. A touching moment comes when he recounts how the marching band community supported his family during his wife’s cancer diagnosis.
Soccer, Kids, and Balance Carl and Rob also nerd out over Crystal Palace FC and Louisville City FC, bonding over sports as a metaphor for business consistency. As fathers, they reflect on parenting in the digital age and setting boundaries with tech and time.
Why This Episode Matters Rob’s story is a reminder that small businesses aren’t just economic engines—they’re emotional ones too. This episode is a celebration of connection, creativity, and staying true to who you are.
🎧 Listen now and meet the insurance guy who isn’t boring. Trust us.
Podcast Host/Photographer/Business Owner
As the host of 502 Entrepreneurs, I bring real-world experience from building two service-based businesses from the ground up. I know what today’s customers expect — and what it takes to deliver. Whether I’m behind the camera in my real estate photography business or managing my cleaning company, my focus is always the same: make life easier for clients through clear communication, modern tools, and reliable, stress-free service.
On this show, I share honest, practical lessons about customer service, building trust, and using streamlined systems to simplify the client experience. I believe that great service isn’t just about finishing the job — it’s about setting clear expectations, communicating proactively, and standing behind your work long after the invoice is paid.
I’m passionate about helping fellow entrepreneurs — whether they’re just starting or scaling up — learn how to deliver quality work, simplify their processes, and create businesses that people rave about. Each episode is a chance to share real stories, useful tools, and the lessons I’m still learning every day while building my companies here in the 502.
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