S2E5 - Marketing Freedom: How Alea Petersen Built Her Business on Smart Systems
Alea Petersen shares her journey to smart marketing, launching Smarketing Machine, and building systems for freedom on 502 Entrepreneurs.
In this inspiring episode of 502 Entrepreneurs, host Carl Armijo sits down with Alea Petersen, founder of Smarketing Machine, a smart marketing consultancy helping small and medium-sized businesses grow. Alea shares her journey from agency life to entrepreneurship, how personal life events shaped her path, and the importance of building systems for freedom. She dives deep into the realities of running your own business, balancing passion with sustainability, and why she thrives on helping others launch and scale their dreams. Whether you're a freelancer, side hustler, or established business owner, Alea offers valuable insight into marketing strategy, using AI tools like Canva and ChatGPT, and finding fulfillment as a multi-passionate entrepreneur..
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Music by PunchDeck Graphic Design by Cat Louis Find Alea Petersen at: https://smarketingmachine.com/
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Alea Petersen
Marketer / Writer / Serial Entrepreneur
Alea Petersen was bound to help people share who they are and what they offer with the world. She studied communications at the University of Louisville. Communications and strategy are at the top of her StrengthFinders results. She has 10+ years of experience managing marketing campaigns in various settings, from political campaigns to leadership at a marketing agency.
She launched her business Smarketing Machine to create accessible solutions that make an impact for entrepreneurs and small businesses. As a creative and multipassionate person, being an entrepreneur allows her to use different skills and passions. She is also a writer currently working on 2 books.
She’s been married to her husband Grant for 13 years and they enjoy their life in Louisville, especially outside in nature with their 2 awesome dogs.
